Leading the Modern Day Business
- For Individuals
- For Businesses
- For Universities
- For Governments
- Online Degrees
- Careers
- Log In
- Join for Free
- About
- Outcomes
- Courses
- Testimonials
- Browse
- Business
- Leadership and Management
Leading the Modern Day Business Specialization
Instructors: Michael Lenox +5 more
Instructors
52,122 already enrolled
(3,116 reviews)
(3,116 reviews)
- About
- Outcomes
- Courses
- Testimonials
What you’ll learn
-
How to utilize BCG’s digital transformation framework as a “how-to” for digitizing your organization
-
What design thinking is and when to use it
-
Instrument relevant, actionable analytics into your product program
-
How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes
Skills you’ll gain
- Product Improvement
- Product Management
- Innovation
- Technology Strategies
- Process Design
- Customer Insights
- New Product Development
- Ideation
- Business Transformation
- Strategic Thinking
- Information Technology
- Business Strategy
- View all skills
Details to know
Add to your LinkedIn profile
See how employees at top companies are mastering in-demand skills
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from University of Virginia
Specialization – 4 course series
The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.
This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.
The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.
Applied Learning Project
Learners will go from utilizing the BCG digital transformation framework, to create the actionable focus to successfully manage your product to rapidly prototyping strategically-aligned processes for implementation within your IT infrastructure. Specifically, you will learn how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes, as well as step through customer discovery, idea testing/validation, early development, and business model design.
Digital Transformation
Course details
What you’ll learn
-
The underlying economics of innovation, technology, and market disruptions
-
The pros and cons of current digital technologies driving advancement
-
How to utilize BCG’s digital transformation framework as a “how-to” for digitizing your organization
Skills you’ll gain
Innovation
Product Lifecycle Management
Emerging Technologies
Business Technologies
Process Development
Technology Strategies
Business Transformation
Business Strategy
Market Dynamics
Business Economics
Digital Transformation
Corporate Strategy
Design Thinking for Innovation
Course details
What you’ll learn
-
What design thinking is and when to use it
-
How to prepare to see and take action when opportunity arises
-
How to use design thinking to generate innovative ideas
-
How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes
Skills you’ll gain
Innovation
User Research
Storytelling
Creative Problem-Solving
Strategic Thinking
Business Modeling
Market Opportunities
Collaboration
Human Centered Design
Ideation
Creativity
Design Thinking
Digital Product Management: Modern Fundamentals
Course details
What you’ll learn
-
How to create the actionable focus to successfully manage your product
-
How to focus your work using modern product management methods
-
How to manage new products and explore new product ideas
-
How to manage and amplify existing products
Skills you’ll gain
Innovation
Product Roadmaps
Customer Insights
Business Modeling
Customer Engagement
Data-Driven Decision-Making
Stakeholder Communications
Design and Product
New Product Development
Product Management
Stakeholder Management
Marketing Analytics
Product Improvement
Product Testing
Design Thinking
Agile Methodology
Customer-Centric IT Strategy
Course details
What you’ll learn
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to:
Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
Translate your work on the Canvas to specific charters in IT
Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure
Please Note: This is a short-form course, two weeks in duration.
Skills you’ll gain
User Story
Information Technology
Business Modeling
Process Design
Business Strategy
Project Portfolio Management
Technical Communication
Cost Benefit Analysis
Large Language Modeling
Cybersecurity
Artificial Intelligence
Design Thinking
Agile Methodology
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
View all 6 instructors
Instructors
Offered by
Offered by
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Offered by
Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.
Why people choose Coursera for their career
New to Leadership and Management? Start here.
Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs – all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities – 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Is this course really 100% online? Do I need to attend any classes in person?
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
What is the refund policy?
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policyOpens in a new tab.
Can I just enroll in a single course?
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Can I take the course for free?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aidOpens in a new tab.
Will I earn university credit for completing the Specialization?
This Specialization doesn’t carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.
Show all 6 frequently asked questions
More questions
Financial aid available, learn more
{“@context”:”http://schema.org”,”@graph”:[{“@type”:”BreadcrumbList”,”itemListElement”:[{“@type”:”ListItem”,”position”:1,”item”:{“name”:”Browse”,”@id”:”https://www.coursera.org/browse”}},{“@type”:”ListItem”,”position”:2,”item”:{“name”:”Business”,”@id”:”https://www.coursera.org/browse/business”}},{“@type”:”ListItem”,”position”:3,”item”:{“name”:”Leadership and Management”,”@id”:”https://www.coursera.org/browse/business/leadership-and-management#specialization”}}]},{“@id”:”https://www.coursera.org/specializations/leading-modern-day-business#specialization”,”@type”:”Course”,”name”:”Leading the Modern Day Business”,”url”:”https://www.coursera.org/specializations/leading-modern-day-business”,”About”:{“@type”:”Thing”,”name”:[“Product Improvement”,”Product Management”,”Innovation”,”Technology Strategies”,”Process Design”,”Customer Insights”,”New Product Development”,”Ideation”,”Business Transformation”,”Strategic Thinking”,”Information Technology”,”Business Strategy”],”subjectOf”:”Leading the Modern Day Business”},”description”:” Enroll for free.”,”provider”:{“@id”:”https://www.coursera.org/uva#institution”,”@type”:”CollegeOrUniversity”,”name”:”University of Virginia”,”url”:”https://www.coursera.org/uva”,”sameAs”:”http://www.virginia.edu/”},”image”:”https://d15cw65ipctsrr.cloudfront.net/24/a4fd2b8b7d4dea9eb0973ab0e5e640/digtrans_logo-01.png”,”offers”:{“@type”:”Offer”,”category”:”Subscription”},”hasCourseInstance”:{“@type”:”CourseInstance”,”courseMode”:”Online”,”courseWorkload”:”P1.103M”},”educationalCredentialAwarded”:”Coursera Certificate”,”isAccessibleForFree”:”http://schema.org/True”,”inLanguage”:”en”,”timeRequired”:”P1.103M”,”hasPart”:[{“@id”:”https://www.coursera.org/learn/bcg-uva-darden-digital-transformation#mooc”,”@type”:”Course”,”name”:”Digital Transformation”,”description”:”Digital transformation is a hot topic–but what exactly is it and what does it mean for companies? In this course, developed at the Darden … Enroll for free.”,”provider”:{“@id”:”https://www.coursera.org/uva#institution”,”@type”:”CollegeOrUniversity”,”name”:”University of Virginia”,”url”:”https://www.coursera.org/uva”,”sameAs”:”http://www.virginia.edu/”}},{“@id”:”https://www.coursera.org/learn/uva-darden-design-thinking-innovation#mooc”,”@type”:”Course”,”name”:”Design Thinking for Innovation”,”description”:”Today innovation is everyone’s business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government … Enroll for free.”,”provider”:{“@id”:”https://www.coursera.org/uva#institution”,”@type”:”CollegeOrUniversity”,”name”:”University of Virginia”,”url”:”https://www.coursera.org/uva”,”sameAs”:”http://www.virginia.edu/”}},{“@id”:”https://www.coursera.org/learn/uva-darden-digital-product-management#mooc”,”@type”:”Course”,”name”:”Digital Product Management: Modern Fundamentals”,”description”:”Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to … Enroll for free.”,”provider”:{“@id”:”https://www.coursera.org/uva#institution”,”@type”:”CollegeOrUniversity”,”name”:”University of Virginia”,”url”:”https://www.coursera.org/uva”,”sameAs”:”http://www.virginia.edu/”}},{“@id”:”https://www.coursera.org/learn/uva-darden-customer-centric-it-strategy#mooc”,”@type”:”Course”,”name”:”Customer-Centric IT Strategy”,”description”:”Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s … Enroll for free.”,”provider”:{“@id”:”https://www.coursera.org/uva#institution”,”@type”:”CollegeOrUniversity”,”name”:”University of Virginia”,”url”:”https://www.coursera.org/uva”,”sameAs”:”http://www.virginia.edu/”}}],”educationalLevel”:”Beginner”,”aggregateRating”:{“@type”:”AggregateRating”,”ratingValue”:4.724979207097311,”bestRating”:5,”ratingCount”:3116}}]}
Coursera Footer
Technical Skills
- ChatGPT
- Coding
- Computer Science
- Cybersecurity
- DevOps
- Ethical Hacking
- Generative AI
- Java Programming
- Python
- Web Development
Analytical Skills
- Artificial Intelligence
- Big Data
- Business Analysis
- Data Analytics
- Data Science
- Financial Modeling
- Machine Learning
- Microsoft Excel
- Microsoft Power BI
- SQL
Business Skills
- Accounting
- Digital Marketing
- E-commerce
- Finance
- Graphic Design
- IBM
- Marketing
- Project Management
- Social Media Marketing
Career Resources
- Essential IT Certifications
- High-Income Skills to Learn
- How to Get a PMP Certification
- How to Learn Artificial Intelligence
- Popular Cybersecurity Certifications
- Popular Data Analytics Certifications
- What Does a Data Analyst Do?
- Career Development Resources
- Career Aptitude Test
- Share your Coursera Learning Story
Coursera
- About
- What We Offer
- Leadership
- Careers
- Catalog
- Coursera Plus
- Professional Certificates
- MasterTrack® Certificates
- Degrees
- For Enterprise
- For Government
- For Campus
- Become a Partner
- Social Impact
- Free Courses
- ECTS Credit Recommendations
Community
- Learners
- Partners
- Beta Testers
- Blog
- The Coursera Podcast
- Tech Blog
- Teaching Center
More
- Press
- Investors
- Terms
- Privacy
- Help
- Accessibility
- Contact
- Articles
- Directory
- Affiliates
- Modern Slavery Statement
- Do Not Sell/Share
There are no reviews yet.