Leading the Modern Day Business

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    Leading the Modern Day Business Specialization
    • About
    • Outcomes
    • Courses
    • Testimonials
    1. Browse
    2. Business
    3. Leadership and Management

    Leading the Modern Day Business Specialization

    Instructors: Michael Lenox +5 more

    Instructors

    Michael Lenox
    University of Virginia
    24 Courses•552,034 learners
    Alex Cowan
    University of Virginia
    25 Courses•506,102 learners
    Ching Fong Ong
    University of Virginia
    8 Courses•200,939 learners
    Sonja Rueger
    BCG
    8 Courses•200,939 learners
    Jeanne M. Liedtka
    University of Virginia
    12 Courses•527,496 learners
    Amane Dannouni
    University of Virginia
    8 Courses•200,939 learners
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    Enroll for Free

    Starts May 31

    52,122 already enrolled

    4 course series
    Get in-depth knowledge of a subject
    4.7

    (3,116 reviews)

    Beginner level
    No prior experience required
    4 weeks to complete
    at 10 hours a week
    Flexible schedule
    Learn at your own pace
    4 course series
    Get in-depth knowledge of a subject
    4.7

    (3,116 reviews)

    Beginner level
    No prior experience required
    4 weeks to complete
    at 10 hours a week
    Flexible schedule
    Learn at your own pace
    • About
    • Outcomes
    • Courses
    • Testimonials

    What you’ll learn

    • How to utilize BCG’s digital transformation framework as a “how-to” for digitizing your organization

    • What design thinking is and when to use it

    • Instrument relevant, actionable analytics into your product program

    • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

    Skills you’ll gain

    • Product Improvement
    • Product Management
    • Innovation
    • Technology Strategies
    • Process Design
    • Customer Insights
    • New Product Development
    • Ideation
    • Business Transformation
    • Strategic Thinking
    • Information Technology
    • Business Strategy
    • View all skills

    Details to know

    Shareable certificate

    Add to your LinkedIn profile

    Taught in English
    24 languages available

    See how employees at top companies are mastering in-demand skills

    Learn more about Coursera for Business

    Advance your subject-matter expertise

    • Learn in-demand skills from university and industry experts
    • Master a subject or tool with hands-on projects
    • Develop a deep understanding of key concepts
    • Earn a career certificate from University of Virginia

    Specialization – 4 course series

    The modern day business is a dynamic enterprise, and leading it now needs a conglomerate of essential skills, ranging from design thinking and digital transformation, to product management and IT.

    This specialization covers these essential skills and concepts, and what they mean for companies and businesses. It starts with digital transformation, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts. It then introduces design thinking, which provides you with the tools to become an innovative thinker and uncover creative opportunities at every level in every kind of organization.

    The specialization then switches gears into what it takes to become a product person in today’s digital age, which is a different game relative to what product management used to be. Finally, since now more than ever, companies are investing heavily in IT, the last part of this specialization will cover major challenges within corporate IT, and how to address them with the disciplined use of design thinking.

    Applied Learning Project

    Learners will go from utilizing the BCG digital transformation framework, to create the actionable focus to successfully manage your product to rapidly prototyping strategically-aligned processes for implementation within your IT infrastructure. Specifically, you will learn how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes, as well as step through customer discovery, idea testing/validation, early development, and business model design.

    Digital Transformation

    Course 1•14 hours

    Course details

    What you’ll learn

    • The underlying economics of innovation, technology, and market disruptions

    • The pros and cons of current digital technologies driving advancement

    • How to utilize BCG’s digital transformation framework as a “how-to” for digitizing your organization

    Skills you’ll gain

    Category: Innovation

    Innovation

    Category: Product Lifecycle Management

    Product Lifecycle Management

    Category: Emerging Technologies

    Emerging Technologies

    Category: Business Technologies

    Business Technologies

    Category: Process Development

    Process Development

    Category: Technology Strategies

    Technology Strategies

    Category: Business Transformation

    Business Transformation

    Category: Business Strategy

    Business Strategy

    Category: Market Dynamics

    Market Dynamics

    Category: Business Economics

    Business Economics

    Category: Digital Transformation

    Digital Transformation

    Category: Corporate Strategy

    Corporate Strategy

    Design Thinking for Innovation

    Course 2•6 hours

    Course details

    What you’ll learn

    • What design thinking is and when to use it

    • How to prepare to see and take action when opportunity arises

    • How to use design thinking to generate innovative ideas

    • How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

    Skills you’ll gain

    Category: Innovation

    Innovation

    Category: User Research

    User Research

    Category: Storytelling

    Storytelling

    Category: Creative Problem-Solving

    Creative Problem-Solving

    Category: Strategic Thinking

    Strategic Thinking

    Category: Business Modeling

    Business Modeling

    Category: Market Opportunities

    Market Opportunities

    Category: Collaboration

    Collaboration

    Category: Human Centered Design

    Human Centered Design

    Category: Ideation

    Ideation

    Category: Creativity

    Creativity

    Category: Design Thinking

    Design Thinking

    Digital Product Management: Modern Fundamentals

    Course 3•10 hours

    Course details

    What you’ll learn

    • How to create the actionable focus to successfully manage your product

    • How to focus your work using modern product management methods

    • How to manage new products and explore new product ideas

    • How to manage and amplify existing products

    Skills you’ll gain

    Category: Innovation

    Innovation

    Category: Product Roadmaps

    Product Roadmaps

    Category: Customer Insights

    Customer Insights

    Category: Business Modeling

    Business Modeling

    Category: Customer Engagement

    Customer Engagement

    Category: Data-Driven Decision-Making

    Data-Driven Decision-Making

    Category: Stakeholder Communications

    Stakeholder Communications

    Category: Design and Product

    Design and Product

    Category: New Product Development

    New Product Development

    Category: Product Management

    Product Management

    Category: Stakeholder Management

    Stakeholder Management

    Category: Marketing Analytics

    Marketing Analytics

    Category: Product Improvement

    Product Improvement

    Category: Product Testing

    Product Testing

    Category: Design Thinking

    Design Thinking

    Category: Agile Methodology

    Agile Methodology

    Customer-Centric IT Strategy

    Course 4•5 hours

    Course details

    What you’ll learn

    Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

    By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to:
    Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
    Translate your work on the Canvas to specific charters in IT
    Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure
    Please Note: This is a short-form course, two weeks in duration.

    Skills you’ll gain

    Category: User Story

    User Story

    Category: Information Technology

    Information Technology

    Category: Business Modeling

    Business Modeling

    Category: Process Design

    Process Design

    Category: Business Strategy

    Business Strategy

    Category: Project Portfolio Management

    Project Portfolio Management

    Category: Technical Communication

    Technical Communication

    Category: Cost Benefit Analysis

    Cost Benefit Analysis

    Category: Large Language Modeling

    Large Language Modeling

    Category: Cybersecurity

    Cybersecurity

    Category: Artificial Intelligence

    Artificial Intelligence

    Category: Design Thinking

    Design Thinking

    Category: Agile Methodology

    Agile Methodology

    Earn a career certificate

    Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

    Instructors

    Michael Lenox
    University of Virginia
    24 Courses•552,034 learners

    View all 6 instructors

    Instructors

    Michael Lenox
    University of Virginia
    24 Courses•552,034 learners
    Alex Cowan
    University of Virginia
    25 Courses•506,102 learners
    Ching Fong Ong
    University of Virginia
    8 Courses•200,939 learners
    Sonja Rueger
    BCG
    8 Courses•200,939 learners
    Jeanne M. Liedtka
    University of Virginia
    12 Courses•527,496 learners
    Amane Dannouni
    University of Virginia
    8 Courses•200,939 learners
    OK

    Offered by

    University of VirginiaLearn more

    Offered by

    University of Virginia

    A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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    BCGLearn more

    Offered by

    BCG

    Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy.
    We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com.

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    Frequently asked questions

    Is this course really 100% online? Do I need to attend any classes in person?

    This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

    What is the refund policy?

    If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policyOpens in a new tab.

    Can I just enroll in a single course?

    Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate, or you can audit it to view the course materials for free. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

    Is financial aid available?

    Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

    Can I take the course for free?

    When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you only want to read and view the course content, you can audit the course for free. If you cannot afford the fee, you can apply for financial aidOpens in a new tab.

    Will I earn university credit for completing the Specialization?

    This Specialization doesn’t carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

    Show all 6 frequently asked questions

    More questions

    Visit the learner help center

    Financial aid available, learn more

    Enroll for Free

    Starts May 31

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